A serum is a concentrated treatment that goes under your moisturizer. You can get a lot out of a single well-chosen formula, so pick one concern, such as brightness, texture or hydration, and start there.
Buy one serum at a time and give it at least a month. Switching products every week makes it impossible to tell what is working. Keep the rest of your routine boring and consistent.
Our picks
The Ordinary
Niacinamide 10% + Zinc 1% Serum
A budget-friendly serum made for blemish-prone, uneven-looking skin.
Check price on AmazonTruSkin
Vitamin C Super Serum
A brightening serum that combines vitamin C with retinol, niacinamide, hyaluronic acid and squalane.
Check price on Amazonmedicube
Triple Collagen Serum
A light serum with niacinamide and hyaluronic acid for skin that looks dull.
Check price on Amazon
